"We work closely with Tom to identify strong candidates who are excellent producers..."
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Marv Danielski,
MAGID Consultant (Former Vice President Marketing, Hearst-Argyle TV)
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"Making the right hires within your department can mean the difference between success and failure..."
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Dale Lockett,
Creative Services Director, KHOU-TV, Houston
"His extraordinary thoroughness helped me focus on what I really wanted in an
executive producer... he produced a person I would never have found on my own..."
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Scott Libin, News Director, WCCO-TV
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We produce on-site training to focus your Managers and Producers. Our workshops factor in market specific research and train your staff in contemporary presentation and storytelling.
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Producing "Active Anchors": A concept Tom first used as Executive Producer, News Director, and then Consultant. If anchors are a major reason to watch, use them to frame a story with special background to get the viewer ready for the Reporter angle.
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The TV story v. the Web Story: Don't get caught with just repurposed material on your web site. Have us show you how to produce web content that drives those clicks.
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Building an Investigative Team: Tom modeled one of the first Investigative Units at WLS-TV in Chicago that committed a Reporter/Producer team to produce timely pieces off topical stories. This seems to be the answer for today's busy viewer. Learn more about
winning daily coverage through investigative in How to Win Breaking News Every Day. In another tvrundown.com article, Tom details how to build and integrate an investigative team, Use of Topical Investigations to Increase Sampling.
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Producing More Effective Editorial Meetings: If it doesn't "happen" in the Morning Meeting, it doesn't usually happen on the air. We coach you on developing better systems to generate more unique content. Check out the article we published recently in the RTNDA Communicator that includes the Promotion role.
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Designing a Research Questionnaire: How to work and partner with a research firm and how to follow up after the research comes out of the field. We help you write your Business and Marketing Plan based on the findings.
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Relationship between Marketing/Promotion and News: How to work in collaborative ways with this critical partner. We suggest systems that ensure respect and communication between the departments.
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"Explainer News": Too many newscasts cover only the Who, What, Where. Differentiate and put the "Why" back in newscasts. Those angles are more promotable. Much research shows today's viewer likes this quick breakout that advances content.
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LIVE storytelling: Too many Reporters stand in the dark or in front of buildings. We coach your Reporters and Producers to really "produce" the LIVE.
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We reinforce your goals through follow-up Newscast Critiques.
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