Differentiate your newscast with an Investigative strategy.Today's busy viewer/user is topically driven.
Win daily coverage on the air and online by digging into the top stories of the day. Learn how in Tom's article,
Use of Topical Investigations to Increase Sampling, published in The Rundown newsletter.
|
|
|
|
|
|
|
May 12, 2010
Why the New Web Tools Are So Important Every Day for Coverage
By Tom Dolan
Many traditional news people would question why do so many Live shots in the early days of Live technology--so that you would get good at it when it was critical and to acknowledge all research results saying it was an important image issue to own. "Take you there" and immediacy have always been important aspects of coverage. It's why you still do Live "phoners" when all else fails. It's why Skype works so well.
This wrap-up piece by Poynter's Al Tompkins on the Nashville Floods undescores the commitment a station and company must make to this issue. Paying attention to planning is part of it but also building daily use of web tools like streaming video, Skype talkbacks and interactivity with viewers and users are all necessary to be ready for the bigger stories. These same viewers and users sample then and form longer impressions of station commitment.
April 29, 2010
Get Anchors Thinking Skype for Live On Scene Coverage
By Tom Dolan
The recent oil platform explosion and fire in the Gulf is another example of how a quick thinking newsroom can own Live coverage by using anchors to work new tools like Skype. In this case, WKRG worked local refinery worker contacts to lead them to one worker who captured some of the best real time photos of the fire. He not only was just 10 miles away but had floated by the rig in question on his own platform the week before.
WKRG staff established that he had Skype software on his laptop, so they had their anchor Rose Ann Haven produce this Live talkback with the eyewitness. It was very effective as they covered many of the bites with his gallery of photos.
|
|
More Articles
One Good Way to Translate Health Reform
(March 28, 2010)
The New Target Demo---What to Know About Them
(February 24, 2010)
Interactive Web Tools Help Build-Out The Story
(January 22, 2010)
Why You Should Keep Working the Woods' What Happened Story
(December 14, 2009)
Use Websites With Strong Content To Augment Your Newscasts
(November 23, 2009)
Morning Viewers & Users Like Quick Explainers
(November 05, 2009)
Show Them The Cockpit
(October 27, 2009)
Can We Afford The $250?
(October 20, 2009)
The Healthcare Debate
(September 28, 2009)
Covering The Swine Flu: The "Boy in the Window" An Inventive Approach
(September 11, 2009)
More >>
|
|
|
|
