Dolan Media Management

Differentiate your newscast with an Investigative strategy.Today's busy viewer/user is topically driven. Win daily coverage on the air and online by digging into the top stories of the day. Learn how in Tom's article, Use of Topical Investigations to Increase Sampling, published in The Rundown newsletter.

Recruit for the Internet: The mindset of an employer recruiting for the Internet is very different than one recruiting for a TV Newscast. Learn more about what to look for in Hire the Right Team for Your New Media Positions (TVRundown)

Get tips on recruiting: Despite Shortage of Prime Candidates, You Can Still Find Quality Hires (TVRundown)

Build a great checklist for your newscast: Focus On The Format (RTNDA's Communicator)

Read Tom Dolan's advisory: Managing Your Morning Meetings (RTNDA's Communicator)

Research is more important than ever: Get The Most From Your Research Questionnaire (TVRundown)

Read Tom Dolan's tips: on Build Systems That Produce Consistent Newscasts (TVRundown)

February 24, 2010

The New Target Demo---What to Know About Them

By Tom Dolan

We always look at what millennials prefer or like, as in shows, retail, etc. but this is a bottoms up study from the Pew Research Center on values, practices, attitudes, etc. May be a good idea to get your managers and Producers to debate news coverage treatment, sensibilities, and approach on-air and online with some of this new information.

Here’s an excerpt about the 18-29 year olds from "Generation Next"--- “Asked to list their priorities, half of them said one of the most important things in their lives was to be a good parent, while 30% said it was having a successful marriage. Only six out of 10 millennials were raised by both parents. And just one out of five millennials is married. Millennials are connected to technology. Eight out of 10 have placed their cell phone on or next to their bed while sleeping; three out of four created a profile on a social networking site; one out of five posted on the Internet a video that they were featured in.

Self-expression doesn't stop there. Nearly four in 10 have tattoos, and one in four have a piercing on a part of the body other than an earlobe.

The millennials, also known as Generation Next, are nearly 50 million strong. Nearly four in 10 members of the generation are African-American, Latino or Asian, making it the most diverse in the country's history."

Read Tom Dolan's advice article, Producing the Perfect Management Team, originally published in the RTNDA's Communicator

Interactive Web Tools Help Build-Out The Story

(January 22, 2010)

Why You Should Keep Working the Woods' What Happened Story

(December 14, 2009)

Use Websites With Strong Content To Augment Your Newscasts

(November 23, 2009)

Morning Viewers & Users Like Quick Explainers

(November 05, 2009)

Show Them The Cockpit

(October 27, 2009)

Can We Afford The $250?

(October 20, 2009)

The Healthcare Debate

(September 28, 2009)

Covering The Swine Flu: The "Boy in the Window" An Inventive Approach

(September 11, 2009)

Healthcare and the Local Business Factor

(August 28, 2009)

Produce Morning News for Multi Screens

(August 10, 2009)

More >>

For information on fees, please contact Dolan Media
Management offices at 301-668-1511. You may
also E-mail info [at] smartrecruit.com to obtain more
detail on the services.

© 2009, Dolan Media Management – 3 North Court St. – Frederick, MD 21701 – 301.668.1511
Comments or Suggestions? E-mail: info [at] smartrecruit.com

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