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Read this week's column



One Good Way to Translate Health Reform

(March 28, 2010)

The New Target Demo---What to Know About Them

(February 24, 2010)

Interactive Web Tools Help Build-Out The Story

(January 22, 2010)

Why You Should Keep Working the Woods' What Happened Story

(December 14, 2009)

Use Websites With Strong Content To Augment Your Newscasts

(November 23, 2009)

Morning Viewers & Users Like Quick Explainers

(November 05, 2009)

Show Them The Cockpit

(October 27, 2009)

Can We Afford The $250?

(October 20, 2009)

The Healthcare Debate

(September 28, 2009)

Covering The Swine Flu: The "Boy in the Window" An Inventive Approach

(September 11, 2009)

Healthcare and the Local Business Factor

(August 28, 2009)

Produce Morning News for Multi Screens

(August 10, 2009)

Stimulus Funds Not Being Spent On "Crumbling Bridges"

(July 31, 2009)

Health Care: Remember What You're Already Paying for

(July 27, 2009)

Finding Affordable Health Insurance

(July 20, 2009)

"Rolling" Investigations Keep High Interest Stories Alive

(July 02, 2009)

Breaking Down The FICO Credit Score

(July 01, 2009)

Don't Wait for the NTSB--Explain What Normally Happens

(June 24, 2009)

Bailout Tracker

(June 11, 2009)

What Does The Warranty Protection Really Mean

(June 02, 2009)

Evolving The Newsroom

(May 19, 2009)

Aggregating Money Mags: When Will The Markets Recover?

(May 15, 2009)

Aggregating Best Money Mags: Recouping Losses

(May 06, 2009)

Explaining the Basics of How Swine Flu Spreads

(April 28, 2009)

Aggregating the Best Money Mags: All About Bonds

(April 28, 2009)

Aggregating Best Money Mags: Health Insurance After a Lay-off

(April 28, 2009)

Aggregating the Best Money Magazines and Websites

(April 24, 2009)

Post the Best Clips and Be a Source for Money News

(April 15, 2009)

What We Learned in the Meltdown

(March 30, 2009)

Understanding Natasha Richardson's Brain Injury

(March 19, 2009)

Performance & "Retention" Bonuses Are Local News

(March 18, 2009)

What's in the $450M Omnibus Spending Bill

(March 13, 2009)

Stay on Top of the Stimulus Bill Trickle Down

(March 06, 2009)

Build Out the Most Popular Stories More On-Air and Online

(February 27, 2009)

Who's Minding the Store?

(February 04, 2009)

Making the Banks Accountable

(January 31, 2009)

Is the DTV Transition Bad for the Environment?

(January 27, 2009)

Increase Your Value on the Job

(January 26, 2009)

Connect With Your Viewers and Users by Connecting Them

(January 23, 2009)

CNN Knows How to Build Great Interactivity---and Time on the Site!

(January 21, 2009)

Let Viewers & Users Know You Have Good Stories on the Economy Everyday

(January 18, 2009)

Build Out the Big Story On Air and Online

(January 18, 2009)

The Changing Value of Anchors to Newscasts

(December 03, 2008)

More Journalists Switching Platforms to Work Online

(November 17, 2008)

Uncovering Hidden Roots

(November 14, 2008)

Are We Any Closer on Cell Phones and Cancer?

(October 31, 2008)

Why the Banking Accountability Story Is a Local Story

(October 27, 2008)

Why Joe the Plumber is Important

(October 19, 2008)

One Network Found A Way To Explain The Business Story

(October 08, 2008)

Make the Business Story Your Story

(September 23, 2008)

News Stories Help Communities with Tragedies

(September 08, 2008)

Bay Bridge Accident & 10 Mile Backup: Great Topical Investigative

(August 11, 2008)

The News About the News Business

(August 11, 2008)

Keep Building the Medical Story Even If Early Answers Are Incomplete

(June 21, 2008)

Great Video Sometimes Needs Great Graphic Support

(June 21, 2008)

Map the Path of Storms So Viewers & Users Don't Have to Guess

(May 12, 2008)

"Truth Squad" Those Big Announcements

(May 01, 2008)

CNN's "Magic Wall" Works

(April 23, 2008)

How the Crane Crashed in New York--Using the Web

(March 19, 2008)

Reporting Beyond the "Horserace" in the 2008 Campaign

(February 24, 2008)

Employers Working Harder to Attract Best Employees

(February 24, 2008)

No Surprises -- If Your Reporters Are Really Reporting

(January 26, 2008)

Analog to Digital TV Switch--The Definitive FAQ and How to Get the Coupons

(January 05, 2008)

Average Credit Card Holder Loses $946.@ Year on Hidden Costs---And Doesn't Have to!

(January 05, 2008)

Skip All the Diet Advice Columns -- and Read This One!

(January 05, 2008)

How They Spend Their Time

(November 22, 2007)

Health Hazards and the California Wildfires

(October 25, 2007)

Sensational News vs Substantive News

(October 15, 2007)

The Night the TVs Go Out

(October 01, 2007)

Multitasking: The Latest Trend

(September 06, 2007)

News Media Ethics: To Cover or Not To Cover

(August 30, 2007)

Driving your Viewers Back and Forth Between Your Website and Newscasts

(August 27, 2007)

The Story that Keeps Going and Going...

(August 15, 2007)

Incorporating Technology Into The Newscast

(August 09, 2007)

On-going Bridge Investigation Raises Classic: How To Follow Up With a Story

(August 09, 2007)

Use Technology To Help Build The Story

(August 03, 2007)

Minneapolis Bridge Collapse Story Coverage

(August 02, 2007)

Hire The Right Team For Your New Media Positions

(July 19, 2007)

Making the Case for Seven Day Forecast?

(June 06, 2007)

Washington's Shrinking News Universe

(June 06, 2007)

News War: Frontline Takes an In-Depth Look at the Future of News

(February 16, 2007)

Tips for the 2006 Tax Season

(February 09, 2007)

Going Beyond TV Newscasts on the Web

(February 07, 2007)

Cell and Cordless Phone Privacy and Security--What if your phone is lost or stolen?

(October 19, 2006)

Cloned Cows May soon be on the Menu

(October 17, 2006)

The Utlimate Guide on How to Clean Fruits and Vegetables

(October 17, 2006)

More thoughts on Katie Couric and the CBS Evening News

(October 17, 2006)

TV to go?

(August 21, 2006)

With circulation down, newspapers are trying to become

(August 21, 2006)

How to get and keep a summer body....

(July 14, 2006)

Do you Zillow?

(July 12, 2006)

How secure is your information?

(June 29, 2006)

To Catch a .....

(June 05, 2006)

Safer Surfing - How to avoid the hidden perils of searching the internet

(May 31, 2006)

Citizen Journalism spawns rapid rise in user-generated online content

(May 30, 2006)

WSJ reports on the WHO's influenza-pandemic alert system

(May 30, 2006)

Tornado Sirens: How Effective Are They?

(April 11, 2006)

The Real Impact of Daylight-Savings Time

(March 30, 2006)

Teachers, Tests, and Your Child's Education

(March 24, 2006)

Infectious Diseases Now Under Electronic Surveillance--Fox's "24" Sooner Than You Think

(March 10, 2006)

Katrina Continues to be an Active Story

(February 15, 2006)

The CW is Borne

(January 26, 2006)

Finding Your 2006 Profits In 2005 Innovations

(January 09, 2006)

Taking the Rebate Bait: 40% Never Redeemed

(December 08, 2005)

Shopping ... at the Office

(December 01, 2005)

Charity Checklist

(December 01, 2005)

The Computer Virus Wars

(November 30, 2005)

Who's Driving These Gas Prices?

(October 28, 2005)

Beyond the Blame - Effective Post-Hurricane Coverage

(September 30, 2005)

Katrina - An End to the "Everyday" for Evacuees

(September 08, 2005)

Katrina and Water Contamination

(September 07, 2005)

Coverage Ideas for Hurricane Katrina

(August 31, 2005)

News About Internet News and Hurricane Katrina

(August 31, 2005)

Risky Business: The IO Loan Trend

(July 05, 2005)

Public Ridicule Now Available: Online

(July 05, 2005)

Bracing For Allergy Season

(May 29, 2005)

Jennings' Lung Cancer & Spin-Off Stories

(April 12, 2005)

Terry Schiavo & Bulimia: The Underreported Story Angle

(March 21, 2005)

The Fighting Wounded

(March 10, 2005)

Cyber-Groceries

(March 02, 2005)

Spyware: At Best, Slows Down Your PC...At Worst, Leads to Identity Theft

(February 21, 2005)

Digital Music: End of the CD Era Debate

(February 14, 2005)

"Fire-Safe" Cigarettes

(February 08, 2005)

The Link Between Bottled Water and Cavities

(February 04, 2005)

Some Workers Say "Butt Out!" to Company's Butts-Out Policy

(January 28, 2005)

Remembering Johnny Carson & Investigating Emphysema

(January 24, 2005)

How To File Your Taxes For Free!

(January 19, 2005)

Your Tax Refund...Fast!

(January 12, 2005)

Tsunami Relief: Knowing Where Your Check's Going

(January 03, 2005)

Tsunami Websites

(December 30, 2004)

Marriage=Health?

(December 28, 2004)

The Debt-Stress Connection

(December 20, 2004)

Warning: Lance Armstrong Bracelets May Be Hazardous to Your Health

(December 13, 2004)

"The China Price": Finding Local Spins on Good National Stories

(December 08, 2004)

Annual Credit Report

(December 03, 2004)

You Can't Take It With You

(December 01, 2004)

Cinching Your Holiday Budget Belt

(November 23, 2004)

"Checking" Your Credit

(November 12, 2004)

Viewers vs. Exit Poll Data

(November 03, 2004)

Helping Viewers Understand The Electoral College

(October 29, 2004)

Keeping Politics Interesting Until The Election

(October 20, 2004)

A New Take on the Vaccine Crisis

(October 07, 2004)

Thinking Outside of the Storm

(September 27, 2004)

Cancel a Credit Card -- The Right Way

(August 10, 2004)

Going Beyond the Horse Race

(July 21, 2004)

Books On Marketing

(May 20, 2004)

War Impact On Troops

(May 03, 2004)

Analysis: Mistakes Made in Post-War Iraq

(April 16, 2004)

Asian American Journalists Produce Recruitment DVD

(April 15, 2004)

Protecting Your Golden Years

(April 07, 2004)

Mervin Block's Tips For Improving Your Newscast

(March 28, 2004)

"Phishing" For Your Identity

(March 22, 2004)

Improve Your Credit Score in 5 Steps

(March 19, 2004)

Revisiting the Reservist Issue

(January 06, 2004)

Fresh Perspective Storytelling

(October 26, 2003)

Thieves Still Prefer Cars to SUVs

(October 02, 2003)

Stopping Identity Theft Cold

(August 19, 2003)

Storytelling: Show vs. Tell

(June 12, 2003)

Books on Iraq

(April 09, 2003)

Business Story Ideas

(March 24, 2003)

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