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May 19, 2009
Evolving The Newsroom
By Cathy Spencer
"Do more with less" seems to be the mantra in newsrooms across the country. But what does that mean and how do you do it? In this "Executive Session,"TVNewsDay's Harry Jessell talked with the Vice President of News at Raycom Media, Susana Schuler, about the challenges and opportunities at her station group. While acknowledging that everyone in the newsroom needs additional skill sets, the local managers have control over how to achieve that on an individual employee basis. Describing the Raycom 24/7 news strategy, Schuler says, "We call it our three-screen strategy. We want to be the local information provider over the air, on the Internet and on the mobile device."
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