Dolan Media Management

February 27, 2009

Build Out the Most Popular Stories More On-Air and Online

By Tom Dolan

Acknowledge stories you know your viewers and users are following from your web site's "Most Popular" list by citing them and going deeper with coverage. Have your Producers monitor the list and even raise the level of "engagement" by showcasing a Comments section. Then have your web editor follow-up and investigate the user comments for further story leads.

Two types of meningitis outbreaks kept that story on KY3 "Most Popular" list for days in Springfield, MO. At least 2 soldiers died of viral meningitis and two children had bacterial meningitis. The KY3 Reporter did a basic explainer piece and then tagged the coverage with this web desk link to the CDC (Centers for Disease Control) site medical information.

They later linked it to their site and included it in their Family Health "Ask KY3" section of the site.

Read Tom Dolan's advice article, Producing the Perfect Management Team, originally published in the RTNDA's Communicator

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More >>

			© 2006, Dolan Media Management – 3 North Court St. – Frederick, MD 21701 – 301.668.1511 Comments or Suggestions? E-mail: info@smartrecruit.com

Debugging Information

ColdFusion Server Enterprise	7,0,0,91690
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Time Stamp	07-Sep-10 10:12 AM
Locale	English (US)
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Execution Time

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31 ms			TOTAL EXECUTION TIME

red = over 250 ms average execution time

SQL Queries

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Debug Rendering Time: 32 ms