Dolan Media Management

January 21, 2009

CNN Knows How to Build Great Interactivity---and Time on the Site!

By Tom Dolan

CNN learned early that building interactivity with iReports and photos helped build time on their site. At the Inaugural,they took it a step further. Everyone was feeding pics but they launched "Photosynth," a Microsoft technology that creates 3D spaces from anyone's 2D photos. This is a very innovative way to manipulate pictures of a major event and "capture" the way you want to see it.

Here is their pitch from cnn.com-- 1. Take one photo of the moment when Obama takes the oath. If you have a digital camera with a zoom lens, take three photos (wide-angle, mid-zoom, full-zoom). 2. E-mail each photo as soon as possible to themoment@cnn.com (one photo per message, 10MB size limit).

All photos used will also appear on iReport.com, along with any of the other iReport photos of the moment. We'll take those photos from every angle, combine them with CNN's professional shots, and produce what we hope will be a breathtaking experience that will be demonstrated live on CNN and here on CNN.com. Don't miss it! In addition to iReport.com, the photos will also be displayed and archived on the Microsoft Photosynth site.

Read Tom Dolan's advice article, Producing the Perfect Management Team, originally published in the RTNDA's Communicator

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			© 2006, Dolan Media Management – 3 North Court St. – Frederick, MD 21701 – 301.668.1511 Comments or Suggestions? E-mail: info@smartrecruit.com

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