|
September 23, 2008
Make the Business Story Your Story
By Cathy Spencer
Many TV stations are producing stories that merely react to the current financial crisis. Differentiate by being your viewer/user's main resource on-air and online for options for protecting current assets and studying long term investments. CNBC has been a model broadcast platform for history and debate on the subject right now. They use their website to organize content around the choices consumers are facing. They have compiled this page as one-stop shopping for education and to check-list what you should be thinking about.
TV stations that make themselves a reliable expert on a big story, major crisis or key debate typically own the story. Being proactive on the front end pays dividends on the back end. Try to generate special coverage or develop newscast elements that work in your market. This clip from tvnewsday cites one of the most famous such examples produced by KDKA-TV responding to the demise of the Pittsburgh steel industry.
|
|
More Articles
Why the New Web Tools Are So Important Every Day for Coverage
(May 12, 2010)
Get Anchors Thinking Skype for Live On Scene Coverage
(April 29, 2010)
One Good Way to Translate Health Reform
(March 28, 2010)
The New Target Demo---What to Know About Them
(February 24, 2010)
Interactive Web Tools Help Build-Out The Story
(January 22, 2010)
Why You Should Keep Working the Woods' What Happened Story
(December 14, 2009)
Use Websites With Strong Content To Augment Your Newscasts
(November 23, 2009)
Morning Viewers & Users Like Quick Explainers
(November 05, 2009)
Show Them The Cockpit
(October 27, 2009)
Can We Afford The $250?
(October 20, 2009)
More >>
|
|
|
