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April 23, 2008
CNN's "Magic Wall" Works
By Tom Dolan
One way CNN has differentiated its prime time political coverage is through Reporter John King's "Magic Wall." It is a graphics intensive touchscreen telestrator of sorts that goes far beyond any John Madden football analysis. The NY Times profiles John and his new tool.
Many remember NBC's Time Russert and his use of the now famous dry erase board to frame exactly where things stand on election night. John King takes this low tech/high tech reporting to a whole new level by showing what an election will turn on by turnout,county by county returns, or demographics. He uses touch screen graphics to highlight areas and explain the story in a story. Viewers and users seem to appreciate the stortelling technique because it is very clear, quick analysis as well as memorable. The online story is as much a personality profile but watch CNN in prime to watch him work it. The technology has a definite upside application for uses in other stories as the tool gets perfected. Good way to use your anchors to explain stories in your newscast and online.
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