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March 19, 2008
How the Crane Crashed in New York--Using the Web
By Tom Dolan
The New York Times produced some great coverage after a crane pulled away from its mooring on one building and crashed into another high rise in NY. At least seven people were killed. But its special story angling is what attracted so many users to their web version. In this animated graphic the paper's web site shows exactly how the freak accident happened.
Providing quick explanatory visuals will keep users on your page. Managing the expectation that this is your style of coverage will bring them back when there's major Breaking News. These tools are very available. They are not just creative exercises. Newspaper web sites like the NY Times compete favorably with Local TV because they think like this.
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