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August 15, 2007
The Story that Keeps Going and Going...
By Taylor Strimple
The Mattel toy recall is a high appetite story that affects everybody and continues to play out nationally. It's best to keep developing story angles in order to keep your viewers and leave them with no unanswered questions.CNN.com has a clear interactive graphic to help their viewers fully understand the Mattel toy recall. Their story angles under the "Don't Miss" column are just what viewers are attracted to. Check out the Parenting story related to the toy recall which CNN links to here. Story idea: Pre-Christmas go to Mattel and document their process of how they protect the public.
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