August 03, 2007

Use Technology To Help Build The Story

By Taylor Strimple



With today's technology at the tip of our fingers, it seems only logical to use it at our disposal on a dramatic story like the bridge collapse. Today's viewers already know a lot about the story, they are just as eager to know and understand the why. Whether it is a natural disaster or un-foreseen incident, technology can help re-create the "hows" and "whys". It's also a useful way to get your anchors involved in the newscast.

Graphics, diagrams and interactive maps are simple ways to show the viewer what went wrong. Graphics used by MSNBC.com, quickly tell the reader the anatomy of the I-35 bridge and bridge deficiencies by state.

ABCNews.com uses a link to ask Is Your Local Bridge Safe? It is an interactive map where viewers can click on their state and see statistics about their bridges.

KARE-TV in Minneapolis, in partner with USA Today, has an interactive photo map showing pictures taken from different angles along the site. Troubled spots on the bridge and bridge collapses over the years are also available.

Many angles of the story can be seen at The Chicago Tribune's website: www.chicagotribune.com. No matter what story you are reading about the Minneapolis Bridge Collapse, a "Related Links" box includes a variety of aspects related to the incident. A map of how the bridge collapsed, areas of Chicago with unsound bridges, the site of the collapse, and what will be involved in the clean up are all located on the site.

WCCO-TV has a 360 degree view link of the collapse site. Click on the map and move your mouse around and you can see different angles of the bridge.

Since today's viewers prefer quick, visual, explainer style news, animation is the leading way to capture them. Playing your animation On-Air is good storytelling. Posting it on the web may generate choices for viewers/users to check the angle they are more interested in. It shows the viewer a play-by-play account of what exactly happened and may be easier to use than a slide show.

This video by NBC, seen on WTVJ's website, is a perfect example.






Read Tom Dolan's advice article, Producing the Perfect Management Team, originally published in the RTNDA's Communicator

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